Define "balance" in the context of design principles.

In the context of design principles, balance is defined as the visual stability achieved through the arrangement of elements within a composition. It ensures that no single part of the design overpowers another, creating a feeling of equilibrium. This stability can be achieved through symmetrical balance, where elements are distributed evenly around a central axis, or asymmetrical balance, which uses differing elements that still achieve a sense of weight and harmony.

This principle is crucial because it influences how viewers perceive a design. A well-balanced design feels cohesive and organized, leading to a more pleasing aesthetic and effective communication of the intended message. Understanding balance allows designers to create compositions that not only attract attention but also enhance readability and the overall user experience.