What concept involves visual comparison of weight to create harmony in design?

The concept of balance in design refers to the arrangement of visual elements to create a sense of stability and harmony. This involves comparing the visual weight of different elements within a composition to ensure that no single part overly dominates the design, which can create unease or disorganization. Balance can be achieved in various ways, including symmetrical arrangements, where elements are evenly distributed, or asymmetrical arrangements, where differing elements are arranged in such a way that they counterbalance each other.

Understanding balance is crucial for effective design because it helps guide the viewer's eye and contributes to a pleasing overall aesthetic. When a design has good balance, it feels harmonious and complete, making it easier for the audience to engage with and appreciate the work. This concept is foundational in creating visually appealing compositions, whether in graphic design, interior design, or fashion.