What does a focal point in design achieve?

A focal point in design serves the essential function of drawing attention to key features within an arrangement. This strategic placement directs the viewer's gaze to the most important elements, ensuring that they stand out amidst other components. By establishing a clear focal point, designers can guide the audience's focus, enhance visual storytelling, and create an engaging experience.

The importance of a focal point lies in its ability to create visual hierarchy, which aids in effective communication of the intended message. This technique also prevents confusion by helping the viewer understand where to look first, thus making the overall design more coherent and impactful. Effective use of a focal point can significantly elevate the overall aesthetic, making the design more engaging and memorable.