What is the primary function of geometric shapes in visual design?

The primary function of geometric shapes in visual design is to create structure and visual interest. Geometric shapes, such as squares, circles, and triangles, provide a foundation for organizing and balancing a composition. They help to define layouts, guide the viewer's eye, and create a harmonious sense of order within a design.

Incorporating geometric shapes can enhance the aesthetic appeal of a design by establishing rhythm and contrast. For example, the repetition of shapes can create patterns that draw attention, while varying their sizes can add depth and dimension. Ultimately, using these shapes strategically helps designers to communicate messages effectively and engage viewers visually.

This approach allows for creative expression within a structured framework, enabling designers to convey ideas with clarity and impact.